CRM Functionality: 6 CRM Features That Fuel Growth Hacking

Research by Global Data reveals how some contact centers are deploying CRM technology to augment their customer service support. At this phase, it certainly makes a wise investment than investing on a human capital, which accumulates around $10,000 and $20,000 per agent on an average. Considering it as the need of the hour, many organizations are technically empowering their existing resources, which improves their productivity, alongside improving customer experience.

One of the finest ways to create productive agents is infusing CRM into their everyday experiences. This way, companies can reach out to their customers better and can have a track of the issues even before a human agent comes up and takes a look. Now, when a human agent arrives to address the issues he is already having the details of the issues. It makes things more streamlined and certainly adds to the agents’ productivity. Leveraging best-of-breed technology like you can effortlessly combine technology capabilities, thus offering precise and accurate solutions. It provides a call transcript and summary to automate the agent’s call wrap-up, saving a lot of time. With automatic sync with CRM applications, it brings a 360-degree customer view, so that agents can better handle things and serve customers.

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What is the role of CRM in marketing and how its drives your business success

 Ever wondered why your competitor is gaining more customers than you every time they launch a new product? And, also when your offerings are way more attractive than your competitors, the latter win over customers better than you.

But, what makes you fall behind? Are your competitors reaching out to the customers better than you? If this is so, why wouldn’t you? Well, stats reveal that 47% of the consumers will choose vendors or service providers on the basis of the customer service they provide. Clearly, customer service is one of the prime determinants of business relationships in the current premise, if not the sole one.

Staying connected with the rest of the world is pretty commonplace in a digital first world. Your customers are expecting the same from you. It's a lot more than merely listening to customer feedback or resolving a one-time problem. Enhanced customer service calls for a 360-degree view of the customers, prompt response, and every human interaction that happens during purchase or service request.

While it necessitates the importance of an integrated CRM, many firms are still struggling with their legacy call centre software, which is nothing but an enabler to make and receive calls, track numbers, and generate IVR responses. The legacy system falls short of providing a 360-degree view of the customer.

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What’s the difference between CRM and database marketing

 CRM (Customer Relationship Management) is a strategy that helps organizations to manage interactions and relationships with customers and potential customers. One of the key benefits of using CRM is its ability to support database marketing.Database marketing is a type of direct marketing that uses databases of customers and potential customers to generate targeted marketing communications. By using customer data, businesses can create more personalized, relevant and effective marketing campaigns. This leads to increased customer engagement and improved customer loyalty.

CRM systems provide a centralized repository for customer data, including demographic information, purchasing behavior, and communication history. This information can be used to segment customers into different groups based on shared characteristics, and then to target marketing messages to each group. For example, a business might use CRM data to identify customers who have purchased a particular product in the past and then send them targeted promotions for similar products.

CRM systems also support the automation of marketing processes, such as email campaigns, surveys, and lead scoring. This allows businesses to efficiently execute marketing campaigns, freeing up time for marketing staff to focus on other tasks. The data captured through these campaigns can then be used to refine future marketing efforts and improve the overall effectiveness of database marketing.

CRM helps businesses to better understand their customers and tailor their marketing efforts accordingly. By providing a centralized repository for customer data and automating marketing processes, CRM enables organizations to implement effective database marketing strategies, resulting in improved customer engagement, increased customer loyalty and a better return on investment for marketing spend.

Read on to explore!

7 Amazing Ways of Perfect B2C Marketing Automation

 Marketing automation is a powerful tool that allows you to reach your customers at every touchpoint. You can automate customer service, email marketing and social media interactions with your customers. You can use marketing automation to drive sales and engage customers in ways that no other platform can do for you.

It's not just about automating repetitive processes either; it's about using technology to create new experiences for the customer that are relevant, engaging and personalized based on what they've told you about themselves or their interests in the past (e.g., by using data from previous interactions with companies like Google Analytics).

Marketing automation is a great way to grow your business. It's not just a one-time investment, but rather an ongoing commitment that can scale up as you grow. You'll be able to optimize your marketing activities and increase sales, while improving customer satisfaction at the same time.

Read on to explore!

Are CRM and Marketing Automation the same?

CRM and  marketing automation are completely different topics from the functional perspective , though they are often used interchangeably. But, they have a separate role to play in the business domain. However, they are effective when used together. 

Market automation specializes in proper segmentation, lead generation, capture and nurturing, relationship marketing, client retention, and account-based marketing are just a few of the essential marketing operations and workflows that may be streamlined, analyzed, and automated using a system called marketing automation. Marketing automation is primarily used to streamline procedures, get rid of time-consuming duties, and generate personalized, focused marketing campaigns for your clients. Read this  article to explore more.

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Data Collection: Methods & Techniques

Today, business decisions are totally data-driven. With technological advancements, it’s easier to have  access to real time data. It not only facilitates insightful business decisions, better understanding of their clients, but also in generating more revenue. Data analysis can reveal crucial insights about your products, your website visitors, how people find you on social media, and much more. 

But how did your business get its start? How can data be efficiently gathered for each department? What is the purpose of data collection in the first place? Here comes the context of data collection. Let's find out what data collection is all about and how it helps in managing the day-to-day business processes.

The  integrated CRM systems  help in keeping a  track of customer behavior throughout the buying cycle

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What are the best CRM for small businesses and startups?

Small businesses and startups need a CRM that is affordable, user-friendly and provides all the features they need to manage customer relationships effectively. Here are some of the best CRMs for small businesses and startups:

HubSpot CRM: HubSpot CRM is a free and comprehensive CRM platform that offers a range of features for managing leads, contacts, deals and tasks. It integrates with a number of popular apps and offers a user-friendly interface.

Pipedrive: Pipedrive is a sales-focused CRM that is designed for small businesses and startups. It offers a simple and intuitive interface and provides a range of features for lead management, deal tracking, and team collaboration.

Freshsales: Freshsales is an affordable CRM that offers a range of features for lead management, sales automation and reporting. It offers a user-friendly interface and integrates with popular apps such as Gmail and Slack.

Zoho CRM: Zoho CRM is a comprehensive CRM platform that offers a range of features for managing leads, contacts, deals and tasks. It is highly customizable and offers a range of integrations with other Zoho apps.

Agile CRM: Agile CRM is an all-in-one platform that offers a range of features for managing customer relationships, sales automation and marketing automation. It is affordable and offers a user-friendly interface.

ConvergeHub: ConvergeHub is a cloud-based customer relationship management (CRM) software designed for small and medium-sized businesses. It provides a comprehensive set of tools to manage customer interactions, sales, marketing, and customer service activities.

ConvergeHub aims to streamline the sales and marketing process, enabling businesses to manage their customer interactions in one place and improve communication and collaboration among teams. The software also offers a mobile app, making it easy for users to access and manage their data while on the go.

In conclusion, small businesses and startups have a range of CRM options to choose from. The best CRM for a small business or startup will depend on their specific needs and budget. The above CRMs are a good starting point for anyone looking for a CRM solution for their business.