CRM Functionality: 6 CRM Features That Fuel Growth Hacking

Research by Global Data reveals how some contact centers are deploying CRM technology to augment their customer service support. At this phase, it certainly makes a wise investment than investing on a human capital, which accumulates around $10,000 and $20,000 per agent on an average. Considering it as the need of the hour, many organizations are technically empowering their existing resources, which improves their productivity, alongside improving customer experience.

One of the finest ways to create productive agents is infusing CRM into their everyday experiences. This way, companies can reach out to their customers better and can have a track of the issues even before a human agent comes up and takes a look. Now, when a human agent arrives to address the issues he is already having the details of the issues. It makes things more streamlined and certainly adds to the agents’ productivity. Leveraging best-of-breed technology like you can effortlessly combine technology capabilities, thus offering precise and accurate solutions. It provides a call transcript and summary to automate the agent’s call wrap-up, saving a lot of time. With automatic sync with CRM applications, it brings a 360-degree customer view, so that agents can better handle things and serve customers.

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