One of the main advantages of using an easy to use CRM system like ConvergeHub is to find access to a centrally located customer database.
As a matter of fact, 74% of easy to use CRM users says that online lead management systems offer improved access to customer information in the CRM database.
Primarily, salespeople can be resistant to CRM implementation in your organization, because maintaining data in the CRM may seem to be a lot of work, which can disrupt your businesses’ current workflow. Nevertheless, finding an access to past sales data like previous orders, contact details, and buying patterns, means that crucial and important intelligence from your sales pipeline will always be accessible for your team.
This invaluable intelligence is important because apart from improving customer experience, this key information in the CRM database also allows your sales teams to follow up on prospective leads quickly and that too with all pertinent and relevant information.
Here are a few ways in which you can use your CRM database to improve your sales pipeline:
1. Lead Nurturing
If you are an owner of small and medium business or a startup organization your CRM for small and medium business like ConvergeHub help to manage records of communications that will inform interactions with present and potential customers. Businesses that excel in lead nurturing generate 50% additional sales-ready leads at greater than even 33% lower outlay, for which the opportunity to follow up is crucial to success.
Apart from this, lead scoring methods are also usually required to permit salespeople the chance to prioritize leads depending upon how hot they are, and so likely to close. As without an easy to use CRM often a lot of time gets wasted chasing unqualified leads.
Therefore, look for an easy to use CRM software that will help you to simplify your sales process by prioritizing leads, especially through sales and marketing automation, to gain control of your sales funnel.
2.Perfect sales forecasting
Not all easy to use CRM system offers the same functionality, so mediating with vendors about your detailed needs before purchasing your CRM software is always a crucial part of the CRM selection process.
Therefore, when selecting your easy to use CRM software, choose a platform that comes with good reporting and analytics options, which can help you to predict sales, view conversion rates, and get a strong idea on your prospective lead’s journey through the sales pipeline.
Information from your CRM database is more likely to make your sales forecasting more reliable and accurate. This is important if you want to motivate your sales teams to reach their optimal but achievable target-line.
Hence, easy to use CRM does not only escalate a sales rep’s productivity, but it also makes the sales process more effective and efficient, which in turn contributes to the continuing growth of your organization.
3.Work smarter with integration
CRM integrations can go a long way in assisting your ever-busy sales teams to focus on the right thing at the right time.
For example, marketing integrations like Calendar, Emails, e-Signing, Telephony and others can automate tasks that previously may be seemed complicated, by eradicating the need for manual entry of data across several silo software platforms.
Easy to use CRM systems that can operate well even on mobile devices like ConvergeHub is also an added advantage for your sales teams.
According to a survey done by Innoppl Technologies:
65% of sales reps who have adopted mobile CRM have achieved their sales quotas. While only 22% of reps using non-mobile CRM have reached the same targets.
Since for sales reps having information from the CRM database at the fingertips, when they are working out of the office implies that, they can easily follow up on time-sensitive leads and thereby avoid situations that call for missed opportunities.
Conclusion
Therefore, in a gist, having access to the information in the CRM database is not only extremely valuable for your organization, but it also paves the way for your businesses’ growth and increases your company’s bottom line and ROI.
