Why ConvergeHub Is Ranked As a Better Agile CRM Alternative

Agile CRM is presently being used by many businesses throughout the organization as a resourceful and inclusive program, which permits several business tools to be organized inside the same interface with integrations to connect them seamlessly. Agile CRM allows you to easily synchronize, organize, manage, and quickly be in touch with contacts in an intelligent way that saves precious time by eliminating a number of administrative tasks.

However, Agile CRM in spite of all its popularity has its inherent disadvantages that make many look for Agile CRM alternatives in the market, some of which includes:

• Lack of effective reporting.
• Lack of testing options.
• Ticketing functionality is poor compared to many other CRM systems.
• If any lead in the CRM is denoted as "hard-bounce", which meaning that the sent email has bounced, the system will not fire any more emails to that lead. The only way to get this undone is to remove the lead and add it again, which results in deleting all history from the lead.
• It takes quite a bit of contextual study and understanding to make the marketing automation work.
• The help files, tutorials were of low quality and not always kept up to date with changes in the layout of the software etc.
• It is expensive for smaller companies.
• The learning process is more challenging and takes longer to get used to the way things are handled in Agile CRM.        

Depending on how you may slice it, you want a more robust sales solution or a marketing functionality that better fits your organization, if you want to adopt a Converged CRM platform that has more flexible in onboarding or more affordable pricing, happily, ConvergeHub CRM is out here as one of the top Agile CRM alternatives that can better suit your marketing and sales goals.

For many ConvergeHub CRM is the best Agile alternative for marketing automation.

In the same price band of $9, ConvergeHub offers complete automation from the creation of multistep/multichannel campaigns to automated lead scoring and from customer lifecycle management to drip marketing. With numerous campaign creation templates, ConvergeHub offers automatic campaign triggering and auto-responders to make your marketing endeavors a breeze.

ConvergeHub also helps users to custom sales processes along with automated reminders so that users can create a checklist of actions necessary for conversion so that your leads do not fall through the crack. This feature is not available with Agile CRM and is so a noteworthy feature the benefits of which have been noted and appreciated by most of the FREE TRIAL users of ConvergeHub looking for Agile CRM alternatives in the market.

The Importance of CLM CRM and Lifetime Value in Marketing

What is Customer Lifetime Value?

If you are using a CLM CRM like ConvergeHub, you must be knowing that CLV (Customer Lifetime Value) which is also often referred to as LTV (Lifetime Value) is the predicted sum total of all future profits (or revenue) that an individual customer will generate for any particular business. 

Therefore, using an accurate estimate of LTV/CLV as the basis for strategic marketing decisions will in return maximize the company’s revenue.    

The key to success in CLM (Customer Lifecycle Management) lies in optimizing CLV and not metrics like Conversion Rate (CR) or Revenue per Visit (RPV).  

So, you can easily understand now that CLV trumps all other metrics for long-term profitability of any business that can be further optimized by using a CLM CRM solution, which provides a 360-degree view of the customers like ConvergeHub.

The Advantages of Utilizing CLV

We all know it is always easy to focus on the present, which is not often the best way to tap the full potential of each customer.

For an example, looking at the metrics such as Conversion Rates and the primary purchase values while ignoring the sustaining value of the consumers may mislead the marketers to invest money and time in finding “cheap and fleeting” customers (with smaller total revenue value). Without focusing on acquiring customers those who will deliver a perennial stream of income for years to come, while conserving the necessary resources that would be a complete waste on low-value customers.

Hence, when a company has a dependablemeans of predicting CLV, it can better manage its customer relationship using CLM CRM software, optimize necessary resources invested in holding back each customer, make the best use of marketing and customer retention strategies, and find accurate customer metrics for the growth of his organization.

In a gist, the goal and objective of using CLV while working with a CLM CRM platform are to concentrate on finding, nurturing and thereafter retaining those predicted long-term customers, which creates the most value for any business over a considerable stretch of time.

According to the 80/20 rule or the Pareto Principle, 20% of your customers represent 80% of your sales.

Therefore, a CLM CRM like ConvergeHub is the need of the hour for all businesses, looking for nurturing and retaining these 20% high yielding customers those that create the most value for businesses over a considerable period of time.

What are the other CLM CRM metrics needed for evaluating CLV?

• Size of the purchase value or transaction
• Cost of the customer service
• Response to marketing initiatives (e.g. email campaigns and others)
• Cost of customer acquisition/retention·  

Takeaway

Hence, to easily accelerate your marketing actions contact us or request for a free trial of 14-day to understand how you can use ConvergeHub CLM CRM solution to in order to convert more customers, increase the spending of the existing customers and therefore reduce customer churn.