CRM and marketing automation are completely different topics from the functional perspective , though they are often used interchangeably. But, they have a separate role to play in the business domain. However, they are effective when used together.
Market automation specializes in proper segmentation, lead generation, capture and nurturing, relationship marketing, client retention, and account-based marketing are just a few of the essential marketing operations and workflows that may be streamlined, analyzed, and automated using a system called marketing automation. Marketing automation is primarily used to streamline procedures, get rid of time-consuming duties, and generate personalized, focused marketing campaigns for your clients. Read this article to explore more.
Read More - Are CRM and Marketing Automation the same?
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