The effectiveness and popularity of inbound marketing in all
industries including the Cash Advance business have been steadily rising since
inbound marketing began penetrating marketing practices in the early 2000s, and
has also evolved significantly, owing to the stellar growth of the internet and
the introduction of new marketing channels to deliver customized contents to
prospects and customers.
However, do you know what is inbound marketing and what are
the means by which you can excel in it?
Well, in this article let us, therefore, dig into the
nuances of this popular marketing strategy and discuss certain tactics used in
inbound marketing along with some of the best practices that will help you to
master it.
Even not in the distant past, marketing was a totally
different ballgame even in the MCA industry, than
it is today.
As before the rise of MCA CRM software and the internet, marketing for Merchant Cash Advance business
mainly consisted of overtly trying to convince leads and prospective customers
to buy their services, which in fact was not much different than traditional
age-old advertising.
However, this marketing strategy changed as the internet and
social media began to provide marketers with novel ways to deliver contents to
leads, prospects, and customers, shifting the focus from touting the advantages
of their services to providing educational information that helped MCA
prospects and customers to solve common problems.
Common MCA inbound marketing tactics and best practices using Merchant Cash Advance software:
Although there are several common inbound marketing tactics
that you have surely seen, nevertheless here
are also a few of the most effective inbound marketing tactics that you can use
for your Cash Advance business, especially when you are also using Merchant Cash Advance CRM software.
Content marketing
Content marketing is considered as the bedrock of inbound
marketing strategy. Some of the most used content marketing tactics that can be used in Merchant Cash Advance business are:
- Blogging
- EBooks
- Social media contents
- Videos
- Infographics
- Whitepapers
- Case Studies
- Email newsletters and others
Search engine
optimization (SEO)
Next, once you have created your valuable contents, you need
to make it easy for your potential MCA customers to find and benefit from it.
This is where SEO (Search Engine Optimization) comes into
play.
As most consumers use Google to search for contents, SEO is
a practice which helps in optimizing your Cash Advance website so that your
web-pages appear higher-up in the search engine results.
However, although SEO remains a critical piece in every
inbound marketer’s playbook, as Google constantly alters its search engine’s
algorithms, nailing down SEO tactics for your MCA business is like aiming at a
constantly moving target.
So learn more about updated
SEO strategies which you can easily assimilate into your inbound marketing
plans. Remember creating contents without doing SEO is of no value, as content marketing is useless if you
do not find a way to drive traffic into it.
Social Media
Marketing
Social media has utterly altered the way present-day marketers approach their works.
With the escalation of people using social media on a daily basis, social media
platforms have become the primary channel through which MCA businesses can also
reach their potential customers.
According to a report published by Social Media Examiner in
2018, it has been stated that social media marketing increase brand exposure by
87%, website traffic by 78%, and helps in generating more leads by 64% in the
US markets.
Therefore, as an inbound marketing tactic, use social media to increase customer engagements and post
your contents on your social media platforms
since if your content is outstanding, people will definitely share it and your
Cash Advance businesses’ followers will grow.
Create buyer personas
Despite what many marketers may think, it is difficult to
make a broad generalization about what
your customers need or want without any research. Creating hypothetical
profiles of your businesses’ ideal buyers or buyer personas help to zero in on
their requirements and deliver inbound content which addresses those needs.
For developing buyer personas, it is useful to launch a
customer survey email campaign that allows you to focus on most common
pain-points those that are felt across your customer base.
Using an MCA CRM software
like ConvergeHub for collecting
these data in the CRM database and
for conducting these surveys helps in effectively address your customer’s
needs.
Score Leads
Lead scoring is the practice of providing leads points for
actions that they have taken and their
demographic data they provide using MCA
CRM software.
For an example, when someone views or downloads your inbound
contents, like eBooks, white papers, , or visit your pricing page and others
you can award them points for their interest to buy your services.
Lead scoring helps to
view most sales-ready leads easily.
Therefore to dig further read
here how to incorporate lead scoring into your MCA inbound marketing
strategy.
Develop engaging landing
pages that convert leads
When someone clicks a link to view or download your content,
‘landing page’ is the place where they land on that offers the content for free
but request personal information in exchange.
A landing page is a
lead generation tactics, so make your MCA landing pages engaging, that makes it amply clear what they are offering.
Therefore to dig further read
here how to create and use landing pages into your MCA inbound marketing
strategy.
Conclusion
Inbound marketing is here to stay. Since inbound marketing
using Merchant Cash Advance CRM bridges the gap and enables modern, digital marketers to show that they care
about the customer experience than anything else for creating a
customer-centric business.
