7 Amazing Ways of Perfect B2C Marketing Automation

 Marketing automation is a powerful tool that allows you to reach your customers at every touchpoint. You can automate customer service, email marketing and social media interactions with your customers. You can use marketing automation to drive sales and engage customers in ways that no other platform can do for you.

It's not just about automating repetitive processes either; it's about using technology to create new experiences for the customer that are relevant, engaging and personalized based on what they've told you about themselves or their interests in the past (e.g., by using data from previous interactions with companies like Google Analytics).

Marketing automation is a great way to grow your business. It's not just a one-time investment, but rather an ongoing commitment that can scale up as you grow. You'll be able to optimize your marketing activities and increase sales, while improving customer satisfaction at the same time.

Read on to explore!

Are CRM and Marketing Automation the same?

CRM and  marketing automation are completely different topics from the functional perspective , though they are often used interchangeably. But, they have a separate role to play in the business domain. However, they are effective when used together. 

Market automation specializes in proper segmentation, lead generation, capture and nurturing, relationship marketing, client retention, and account-based marketing are just a few of the essential marketing operations and workflows that may be streamlined, analyzed, and automated using a system called marketing automation. Marketing automation is primarily used to streamline procedures, get rid of time-consuming duties, and generate personalized, focused marketing campaigns for your clients. Read this  article to explore more.

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What are CRM and marketing automation software, and why do they need each other?

 Integration of CRM with the best marketing automation software help you learn the friction and gaps in your sales and marketing process. It streamlines the process and makes your sales team, marketing team, and customers happier. Choosing ConvergeHub to integrate the technologies, will let you enjoy the marketing automation and CRM features and in a single place. 

Its software system lets you gain organization and centralization of data and improve workflow prioritization. Moreover, it lets your business provide a prompt experience to your customers and engage them in your business by running various automated email campaigns and using social media channels.

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Why Marketing Automation and CRM are Interdependent?

By combining key operations and data, CRM from ConvergeHub and the best marketing automation software will assist your business in organizing and streamlining customer acquisition. As a result, marketing and sales teams can better grasp the purchasing process, which will help them spend their resources more effectively. Integration of CRM and marketing automation will boost exposure by delivering targeted and serial messages to various audiences and people. Additionally, both teams can analyze any updates to these messages and make necessary revisions. CRM marketing automation's main goal is to assist your sales and marketing teams in converting more prospects. And then assisting these leads and current clients through a longer sales cycle to generate more money.

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