Why Small Businesses Need An All-In-One CRM Software

Small businesses are thriving and there is nothing more inspiring to cheer for, than to see a small business grow and flourish among the giants. 

However, in the past, it is true that small and medium-sized businesses lacked access to business tools like easy to use CRM and MA (Marketing Automation) systems that can aid them to scale and analyze results from more complex yet streamlined business processes.
This is because even a decade in the past, CRM and MA software solutions existed only for the enterprises and therefore carried hefty price tags, difficult implementation and onboarding processes.

While these pain points continue to remain present even today, with robust enterprise-level CRM software platforms like Salesforce, nevertheless we are also seeing a growing trend nowadays with the growth of Salesforce Alternative CRM software solutions which are comprehensive platforms that combines sales, marketing, support, partnerships and even accounts (if you using a software that offers QuickBooks CRM integration) for rapid business growth.

Therefore, with the help of these technological enhancements, we are now capable of seeing solid growth for startups and small businesses using CRM for SMB, which has become finally attainable by the adoption of these software solutions in the CRM space.

In the past, software platforms were built to address the requirements of singular teams than to be functional for the entire organization as a whole.
Traditional CRM software solutions were primarily a tool for the sales teams in any organization to help the salespersons to store and manage their contact information of the leads, prospects, and customers in the CRM database .  However, this data stored in the traditional CRM solutions were mostly not shared with the other departments in the organization like marketing, operations, customer support, and accounts.
But now, as we all agree that data is king, therefore in the present times proper and interconnected access to information is critical for the success of all businesses and therefore shared knowledge is the only means for facilitating boosted performance on both individual and organizational levels.

Then, of course in the present times, we also have email marketing that plays an important role in any marketing automation strategy.
In the past, marketers could blast out an email to a list of prospects and customers, which was considered then as an effective marketing strategy.
However nowadays, this one-size-fits-all type of approach no longer exists, since modern consumers have become so desensitized to mass email marketing strategies that to generate leads and convert them effectively into paying customers, businesses need to hyper-personalize their emails by accurate segmentation of the email campaign’s contact lists.

Therefore in the present times, data is integral to reach the level of personalization that is needed today.

Hence, nowadays if startups and SMBs use a small business CRM software solution just for managing their contacts, an email marketing automation tool to take care of their outbound marketing efforts, and many more vital tools to manage social media, website tracking, email campaign optimization and signup and more they would have to look for a large scale investment in multiple different business software systems, which most SMBs would be incapable to purchase as a startup, since most of them languish for paucity of funds.

This is exactly where the concept of all-in-one CRM comes into play.

All-in-one CRM software platforms integrate all the tools that a business needs into a centralized software solution which helps in streamlining the customer experience and offer a better customer journey to the consumers.

Moreover, for purchasing an all-in-one CRM, you need to invest in just one single platform, which consequentially lowers the costs significantly, apart from opening up communications between departments and help the purchaser of the CRM harvest a good ROI which boosts profitability and hence helps in business growth.

All-in-One CRM: Driving Better Customer (and Internal) Experiences

Marketing, Sales and Customer Support all makeup part of the customer experience with a brand. Therefore, when these departments and systems are disconnected, so becomes customer experience, which is just not what consumers want in today’s digital world.

Hence businesses nowadays require a solution that will be a price-performance leader and so deliver the result they want.

The idea of developing an all-in-one easy to use CRM is that all of your marketing, sales, customer support, even accounts (if you are using all-in-one QuickBooks CRM software) and other operational facets must be integrated into an unified software environment, which will help tie each members to the same CRM database , for accessing most updated information and correct data they require to do their work more efficiently.

Here is a list of rewards that startups and small businesses find when they integrate marketing, sales, customer support, and accounts data into one singular easy to use CRM platform:

•  More holistic database
•  No double data entry
•  Enhanced data security
•  A 360-degree view of the customers
•  Less time and money spent on training and on-boarding
•  More dollars available for marketing budgets
•  Faster ROI

Conclusion

With the growth of  Salesforce Alternative CRM software platforms, which are price-performance leaders, startups and small businesses have more opportunities than they had ever before for finding rapid business growth. Since access to more advanced CRM software platforms means small businesses nowadays have a chance to compete with the big giants on a more level playing field. 

Therefore, it can be easily concluded that while startups and small businesses are still limited by available financial resources, an all-in-one CRM system is the ultimate solution for SMBs looking for improving their internal organizational processes and at the same time provide the consumers of their offerings with world-class customer experience for finding repeat business, lesser customer churn and unprecedented revenue growth.