How many times have you denied accepting ads on websites, while browsing through social media or visiting blogs?
If you are like many others on the internet, you must have done this more times than you can possibly count, which in turn raises an obvious issue for sales teams and brands as to how they can deliver effective and relevant ads to their target audiences if the audiences do not want to see them.
Now, working with influencer marketing amplifies your social media and digital marketing efforts, since when influencer marketing campaigns are done with easy to use CRM software platforms, it helps in boosting brand awareness and garner consumer trust within relevant communities.
What Is Influencer Marketing?
Influence marketing is a strategy that utilizes well-acknowledged public figures in your industry (not limited to endorsements by celebrities) to acquire the attention of consumers towards your offerings and thereby influence their buying decisions within your target markets.
For achieving success with influencer marketing, you can use social media marketing, digital marketing and content marketing using marketing automation or Sales Force Automation (SFA) in your cloud based CRM software.
Is Influencer Marketing the Future of Marketing?
Influencers work through several channels using various digital marketing sites, blog posts, and social media websites and use their individual relationships and contacts with their audience to share their personal recommendations in order to change the behavior of the consumers.
Easy to use CRM software like ConvergeHub can help to streamline your interactions with the influencers, as well as maximize your efforts in marketing as a whole.
Here are 5 ways your easy to use CRM software can work in tandem with your influencer marketing strategies to elevate the sales process of B2B and B2C organizations alike:
1. Build Better Relationships
Instead of concentrating just on sales, focus on building a favorable relationship with your target audiences.
This is because creating relationships with your focused audience by cultivating a community for your offerings aids to add value to their life or facilitate their business growth.
Therefore, build thought leadership-based interactions and community among members of your target audience who can be your potential customers.
Next, using easy to use CRM tools to listen and try to find the influencers within those communities that are a good match for your brand and creating engagements around the areas you desire to participate in.
2. Send Effective Group Outreach at Scale
At ConvergeHub our goal is to make it easier for you to send personalized messages at scale.
Therefore, once you have selected a targeted group of individuals, write a message to the prospective influencers of your brand on the list and wait for them to open their emails before you start following up with influencers who are engaged with your brand.
3. Tune into Social Insights
From an SEO perspective, influencer marketing campaigns help to create more user-generated content for your brand, which provides your business with a huge advantage, as user-generated contents account for more than 25 percent of search results of some of the world’s most successful brands.
Hence, working with influencers not only help to boost your brand’s visibility on social networking platforms but it also puts your brand in front of the target audience on a more meaningful level and even amplifies your business website’s ranking within the search engines that help in drawing more eyes towards your offerings.
While building your influence marketing strategies do not let the conversations end after just one interaction.
Therefore, respond to people’s comments, questions on social platforms, and feedbacks on social websites to let your audience know that you are listening to their needs.
Tapping into the social insights of your easy to use CRM software solution provides you to better understand who is having a conversation in the areas your company is interested in, and help create a positive impression on the potential customers of your brand.
4. Schedule Follow Up Reminders
It has been statistically proved that most individuals are capable of maintaining relationships with approximately 150 persons in the lives effortlessly.
However, once you are using easy to use CRM software, you can maintain as many relationships as possible with key people who are important to your brand.
Sending “stay-in-touch” reminders at regular intervals helps to make sure that you are connecting with your influencers in time.
Closing Thought
Hence in a gist, using easy to use CRM helps in building a natural relationship with the right influencers for your business, whereby both parties can reap their benefits for years to come.
Therefore influence marketing is more of an art than a science, where the potential gains of running a successful influencer marketing campaign are capable of launching your business into the stratosphere, using easy to use CRM technology to keep pace with your influencer marketing strategies for rapid business growth .
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