Tuesday, November 13, 2018

These 2 Exasperating Things Are Again Making Businesses Look for Salesforce Alternatives In 2018


Salesforce Alternatives

Although Salesforce by any measure seems to be on the right path, with its stocks to record-high levels of over $155 per share in Wall Street, nevertheless, every company goes through its growing pains, and so there are still areas, which state that Salesforce is facing two most growing concerns as customers look for Salesforce Alternatives that are:

1.Complains about its pricing models:

In a report published by Forrester, it says that customers using Salesforce CRM see a lot of hidden costs that make them turn away from renewing their contract with the CRM giant and look for other Salesforce Alternatives.

Perse, to create a sandbox environment, which is a common application for testing, Salesforce unreasonably charges an addition of 15% or more in addition to its annual subscription fees. 
Not to mention of the exorbitant extra charges that Salesforce also asks for providing additional integrations and API usage.

In fact, in another report published by Forrester in 2015, quoted:


Salesforce Alternative


2.Not doing a good job while integrating its marketing products:

The same report even claimed that Salesforce is also facing serious trouble converting its largest set of customers those who make use of its sales and customer service products, to its new marketing product, which Salesforce bought through its acquisition of ExactTarget in 2013.

The report stated that Salesforce Marketing Cloud could only make up 10% of its sales while more than a quarter of its sales revenue still comes from its core products Sales Cloud and Service Cloud.

Part of this disparity lies in the fact that since the company has not fully integrated its sales and marketing products, which has different user interfaces and customer bases, it has lead to high level of dissatisfaction among Salesforce customers, who are looking for Salesforce Alternatives in the CRM market.

As a matter of fact, the level of discontent and unhappiness among the Salesforce users are so high on this issue that more than 20% of its Marketing Cloud users are ready to move to a different Cloud based CRM vendor like ConvergeHub and others, rather than renegotiate their existing Marketing Cloud contracts when it expires.

Hence, Salesforce need to think about continue increasing the number of apps create on top of basic CRM platform (especially on the sales side) and also its new products in data analysis to make way for up-selling and cross-selling opportunities for its customers to attain its over-enthusiastic dreams in 2019 of  reaching its projected $12.6 to $12.65 billion revenue.

Conclusion

As it is often said, that CRM is a solution where one size never fits all, therefore, if you are looking for a Salesforce Alternative that can fit your small and medium business, try ConvergeHub the award-winning Cloud based CRM for SMB.

ConvergeHub is a CRM for small businesses and startups that easily customize and integrate with other useful processes; thereby making your entire workflow automated for better profitability, increased ROI and enhanced customer service.

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